It isn’t so much that we fear rejection so much as that we fear the fear of rejection. As it turns out, rejection itself is not so bad. In 99.999% of the time it is not a judgment, it is not recrimination. We don’t need some “other” to do that to us, we do that to ourselves. When denied what we want we begin to stew, to internalize, berate ourselves for all of our imagined shortcomings. What if we changed the way we deal with NO? What if, instead of fearing it, we leaned in and actually embraced it?  Read more here.